Marina Bay Sands revels in record month for events

No rest for the folks at Marina Bay Sands this month. The Singapore resort is welcoming 17 trade shows and conferences – the highest number its had in a single month since its 2010 opening.

Combined, the events are expected to bring nearly 40,000 delegates to the property. 

The line-up
More than half of the events taking place at Sands Expo and Convention Centre (below) are repeat shows, including ITB Asia, Singapore International Energy Week and Franchising & Licensing Asia.

Making its Singapore debut this year is Asia’s biggest airline passenger experience trade show, comprising Airline Passenger Experience Association (APEX) Expo, Aircraft Interiors Expo Asia (AIX Asia) and Future Travel Experience (FTE) Asia EXPO. The event is taking place at the end of the month.  

This comes as Marina Bay Sands received four awards at the 2016 Singapore Tourism Awards, organised by the Singapore Tourism Board, on October 5.

Among these were two significant MICE awards – the Best Business Event Venue and Best Meeting / Incentive Organiser for hosting the Forever Living Global Rally in April 2015. 

Two members of staff – Mark Anthony from Adrift and Ahmed Naveed Khan from The Shoppes at Marina Bay Sands – received the honors from Tony Tan, president of Singapore.

“It is a great honour to be recognised in the prestigious Singapore Experience Awards,” says Benny Zin, chief operating officer of Marina Bay Sands.

“The appeal of Marina Bay Sands extends beyond our stunning infrastructure and the multi-dimensional services we offer. Rather, our strongest asset lies in the dynamism and passion displayed by our staff, working hand-in-hand with our clients to co-create successful events. This allows us to retain repeat businesses, and attract new ones, over the past few years. 

“We will build on this momentum, and continue to build on our collective success.”

Looking ahead
The pace doesn’t look to be slowing either. The property is preparing for a busy 2017, with Maison & Object Asia, Tax Free World Association, BEX Asia, Black Hat, Medical Fair Asia, Medical Manufacturing Asia and Communic Asia in the pipeline.

Newcomer event ASEAN Tourism Forum will kick start the year’s programme in January. 

Other new shows include International Association of Amusement Parks and Attractions (IAAPA) in June, BLOCKCON 2017, feauting Blockchain and cryptocurrency-related innovation in March, and Milipol Asia Pacific, the world’s largest security and defence tradeshow, in April. 

Mike Lee, vice president of sales, Marina Bay Sands says: “As the front-runner in the MICE industry, Marina Bay Sands continues to chart new frontiers and is committed to raising hospitality standards. 

“We value the friendship forged with our long-time repeat clients, and will continue to work towards drawing new-to-Singapore shows through our integrated resort model and exemplary services.”

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