MALAYSIA has eased Covid restrictions on business event gatherings to allow 50 per cent of an area’s capacity to be used by organisers.
The revised regulations come into force over the weekend of December 19, Malaysia Convention and Exhibition Bureau (MyCEB) announced.
MyCEB CEO, Abdul Khani Daud, said the changes would boost the country’s business events industry and help the Ministry of Tourism Arts And Culture achieve its Tourism Recovery Plan.
The bureau is also working on proposals to allow the reopening of borders for business events to allow events travel between neighbouring Singapore and Desaru Johor.
Similar schemes are being proposed between Thailand and the Malaysian island state of Langkawi, and on Borneo with travel between Sabah, Sarawak and the sultanate of Brunei.
Khani said the reopening of borders must comply with strict SOPs to make Malaysia a safe destination for regional business events activities.
He said campaigns such as Meet in Malaysia were being positioned to “stimulate the business events segment further and help the industry kickstart their business again as soon as possible”.
Meet in Malaysia covers “Let’s Meet Tomorrow” is aimed at the international market, while Let’s Meet Locally encourages organisers to host events within the country.
A support programme is available for groups sizes of 30 to 50 delegates per conference and comes in the form of subsidies or services.
MyCEB will also be launching its own 10 Years Strategic Marketing Plan from 2021 until 2030.
The MyCeb chief executive expressed appreciation to Malaysia’s tourism minister for presenting the changes to officials overseeing the country’s anti-Covid operating procedures.
“This pandemic is considered the first in history of which, as an authority, we are also learning to cope along effectively,”” Khani said.
“At the very least we strive to play as an active bridge between the Malaysian Government and its various ministries for our industry players.
“As to how we are recovering from the losses due to the outbreak, it is through the proactive initiative such as the Meet in Malaysia Campaign which we hope to stimulate the business events segment further and help the industry to kickstart their business again as soon as possible,” he said.