ITB Asia kicks off virtually, but with big numbers

2021 show anticipates 3,200 exhibitor showcases to meet demand from 900-plus international buyers; Berlin Brandenburg Airport and Saudi Arabia featured as elite partners

ITB Asia 2021 got underway in a virtual format yesterday amid signs of the travel industry across the region gradually opening and braving new realities in leisure, MICE and corporate travel.

More than 3,200 travel products are expected to be showcased to international attendees over the next few days. Over 900 buyers and 400 sponsors and exhibitors from all over the world will come together to explore business opportunities and connect with travel trade suppliers and partners.

For the first time, the show is running for five days from October 25-29, as an entirely virtual event, bringing together international exhibitors with travel trade buyers and trade delegates.

More… ITB Asia tackles new realities

The ITB Asia Virtual Conference continues from today until Thursday and will feature key industry speakers.

All attendees can make business appointments from 9am to 12am (GMT+8) daily, with some exhibitors taking advantage of the unlimited number of appointments introduced this year. The show will be hosted on the established platform – ITB Community in Asia – the ITB Asia 2021 event also plays host to MICE Show Asia and Travel Tech Asia.

“This year will be the most important ITB Asia show to date,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB Asia. “After 1.5 years, the tourism industry is showing promising signs of recovery, with testing, safe ‘travel bubbles’ and vaccination campaigns increasingly normalising travel, but there is still a long way to go to reach pre-pandemic levels.”

Backgrounder… ITB Asia: ’The show must go on!’

Berlin Brandenburg Airport and the Saudi Tourism Authority are premiering as Elite Partners of this year’s ITB Asia 2021 Virtual show. A large number of visitors are expected to attend Saudi Tourism Board’s webinar today and Brandenburg Airport’s tomorrow at 2pm, which are both aimed at the Asian travel trade market.

Featured destinations include Azerbaijan Tourism Board, Maldives Marketing Tourism Promotion, Meet Taiwan, Ministry of Tourism and Creative Economy of the Republic of Indonesia, Japan National Tourism Organisation, Saudi Tourism Authority, Seoul Tourism Organisation, Singapore Tourism Board, Tourism Authority of Thailand, Tourism Promotions Board Philippines, Visit Scotland and Zagreb Tourist Board.

Main picture: A MICE Show Asia forum at ITB Asia 2019

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