BODW 2021 kicks off with post-pandemic vision

Business of Design Week sees opening speech by Hong Kong SAR chief executive Carrie Lam and series of seminars with technical broadcast help from ViuTV

A GOVERNMENT-backed week-long series of events championing design and innovation got underway yesterday in Hong Kong.

Business of Design Week (BODW) 2021, organised by Hong Kong Design Centre, gain saw an opening address via video link from Hong Kong SAR Chief Executive Carrie Lam and a partnership with ViuTV to broadcast sessions.

Lam said that her government’s HK$1 billion backing of the CreateSmart Initiative would help upgrade the region’s creative sectors, nurture talent and contribute to Hong Kong long-term competitiveness by upgrading skills.

Partner locations for the events include PMQ, a unique venue in the Central district of the city, which once housed police married quarters.

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Hong Kong Design Council chairman Eric Yim said: “After this turbulent period all over the world, a new chapter awaits us all. Business of Design Week 2021 revolves around one word: Reset. It’s all about rethinking and resetting our world and the way it works, hence our theme: Global Design Reset.

“As we reimagine our collective future, we’ll need big ideas, collaborative creativity, decisive leadership, and plenty of wisdom. We hope BODW can show us how we can thrive amid crisis and create a meaningful and sustainable future together through design and technology.”

Sessions continue today with Sustainable Business Leadership with Eric Quint, former senior VP and chief brand and design officer with 3M; Ronna Chao, chairman of Novetex Textiles, and Ian Spaulding. CEO of Elevate, HK, Elevate.

Participants can physically attend the BODW 2021 Summit in Hong Kong by purchasing a premium pass or register to become a bodw+ member free of charge for live online access to the summit. For registration and to check programme visit the official website at 2021.bodw.com




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