Australian bureaus rally for AIME 2022

Asia Pacific Incentive and Meetings Event in Melbourne being positioned to ’spearhead’ domestic and international business recovery

ALL OF Australia’s convention bureaus will be exhibiting and holding events at AIME as the meetings and incentive industry gather to drive business for domestic regions and showcase their product to international buyers.

Melbourne Convention Bureau, the owners of the annual Asia Pacific Incentive and Meetings Event, is positioning the tradeshow to be “spearheading business for both state and country in 2022 and beyond”.

Australia’s 17 convention bureaus have been confirmed for AIME’s March 21-23 in-person event at Melbourne Convention and Exhibition centre, and the March 28-31 online event.

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“AIME 2022 is set to be the next big ticket trade show to drive confidence right across the Asia Pacific region and importantly where key decision makers connect, exchange ideas, and create business opportunities,” said Julia Swanson, chief executive of Melbourne Convention Bureau.

“The show will be one of the first international trade shows to be held in Melbourne and now, in its 29th year, AIME 2022 will be a significant recovery platform for the business events industry right across region, creating and re-establishing valuable connections to drive commerce.

“It’s an excellent time for the sector to come back together and show the world that Melbourne is back.”

Representing some 1,800 tourism and events operators, Andrew Hiebl, CEO at the Association of Australian Convention Bureaux, said the 2022 event would be viewed as a launch pad for the industry’s recovery.

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“AIME’s role in our business events’ recovery is pivotal for reigniting rich business connections between organisers and suppliers,” said Hiebl. “All our mainland members will be exhibiting at AIME 2022, and that’s a great sign of business confidence, human spirit, and commitment to industry.

“The event will embody the spirit of resilience and add a much-needed boost to future confidence which will flow on to buyers and sellers alike. Through these positive conversations, on and off the show floor, new opportunities, innovations, and collaborations will be born – that is what excites me,” he said.

Destination Gold Coast is the sponsor of AIME’s Knowledge Program and will be using the event to unveil its new brand and connect with partners and buyers.

“It’s been a while since Gold Coast has attended AIME as a collective and we’re delighted to be back,” said Patricia O’Callaghan, CEO of Destination Gold Coast.

“At AIME we will be launching our new brand and sharing with our customers what they can expect from us as a destination,” O’Callaghan said.

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