AIME 2022 gets to Grip with meetings algorithm

Asia Pacific Incentives and Meetings Event unveils tech partner to ‘supercharge‘ business matchmaking at 2022 trade show

AIME is partnering with event-tech platform Grip to connect buyers and suppliers at the 2022 event in Melbourne.

The Asia Pacific Incentives and Meetings Event is set to be the first event to kick-off the region’s business events calendar in the new year when it opens March 21-23 in-person and March 28 to April 1 online.

Organisers say the new tech appointment is set to help “supercharge business opportunities” through its matchmaking capabilities.

As part of the new partnership, London headquartered Grip will launch its innovative meetings algorithm in an Asia Pacific in-person event first by matching connections between AIME attendees using over a billion artificial intelligence data points to unite preferences.

Silke Calder

Grip’s AI Scoring Matrix, meetings will match through a series of criteria, including meeting preferences, profiled data from buyers and exhibitors, preferences against similar delegates at the event, and meeting ratings between similar users.

Silke Calder, AIME event director, expressed confidence that the advanced technology would help revolutionise the way domestic and international delegates conduct business.

“AIME’s delighted to announce this new partnership with Grip, which brings to the table extensive experience in delivering successful outcomes at major business events across the globe,” said Calder.

“This really feels like a natural partnership with both our organisations committed to excellence in all that we do.

“As the world looks forward to a more open post-Covid environment, AIME 2022 is set to hypercharge real demand for important business events in the years to come. We can’t wait to reconnect with you all.”

More… AIME picks PCMA as 2022 knowledge partner

With capabilities to an unlimited number of meetings, the new platform will give delegates and exhibitors more predictive and accurate leads when it comes to potential business partners.

Tim Groot, Grip CEO, said: “After so much change in the business events industry, organisers are being pressured to get ahead of the curve. The best way to do that is by networking with people in your community, fully understanding the challenges ahead and becoming aware of the solutions available. AIME provides the perfect space to do exactly that.

“Our platform will allow participants to have a seamless experience in making connections and building new relationships that will move the business events industry forward. We can’t wait to see the amazing business opportunities created at AIME 2022.”

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