ASIA PACIFIC Incentives and Meetings Event has named PCMA as the official partner for the 2022 Knowledge Program.
“AIME is one of the first in-person global events to kick-start our business events calendar next year, so we understand our critical role and responsibility in launching this for our industry,” said Silke Calder, AIME event director.
“The Knowledge Program plays a big part in this, through connection and learning we can all come together to evolve the way we think for the better.”
PCMA is regarded as the world’s largest network of “business events strategists” and the partnership will deliver year-round engagement and activity as the business events industry looks to recovery from the Covid crisis.
The activities will lead to live-event content delivered across three days from March 21-23 at the MCEC in Melbourne.
Karen Bolinger, Asia Pacific managing director at PCMA, said: “I have a deep understanding of AIME from all sides and know the importance of a fully rounded show as far as quality educational content is concerned.
“I am passionate about the Knowledge Program and how it can truly shape business for the year ahead.
“Bringing our industry together to build their skills and knowledge has never been more important and we look forward to showcasing what is sure to be one of the most compelling Knowledge Program events in AIME’s history,” Bolinger said.
Speakers and calendar activity would be announced throughout the year with event sessions focused on skills required in the future, participant experience and an assessment of the business scene in 2022 among other topics.
Main picture: Karen Bolinger, left, and Silke Calder