Singapore to beam PCMA worldwide

Former Australia PM Julia Gillard among speakers at PCMA Convening Leaders

AUSTRALIA’S first female prime minister is due to deliver the closing remarks to the first day of PCMA Convening Leaders Wednesday in a broadcast from Marina Bay Sands Singapore.

Julia Gillard was sworn in as the 27th prime minister of Australia in 2010 and is seen as having broken the “glass ceiling” by becoming the first woman to serve in the role.

Gillard’s talk will be delivered via the Global Broadcast Centre at Marina Bay Sands and topics will include the themes of social impact, leading in challenging times and the importance of mental health in work and life.

More… Marina Bay Sands opens hybrid event studio

PCMA Convening Leaders, which runs until Friday, is this year organised in a hybrid format with a global broadcast produced with the support of Singapore Tourism Board.

Three-time Pulitzer-prize winning journalist Thomas Friedman will deliver the keynote address covering the issues facing the world as the United States transitions to a new presidency in the aftermath of the Capitol Building in Washington DC being overrun by protesters.

Paul Tambyah, the incoming president of the International Society of Infectious Diseases, and Singapore Tourism Board chief executive Keith Tan will also address the conference.

Sherrif Karamat, president and CEO of PCMA, said: “We know how important it is to our community and the industry to come together in January at Convening Leaders and we are excited with this new event model keeping everyone’s safety in mind.

More on PCMA… Karen Bolinger to lead Asia Pacific

“We want to meet you where you are and how you choose to participate. While we have had thousands of people attending Convening Leaders in person in the past, 2020 has taught us to become more agile and ready to adjust to what our audiences truly need today, and beyond the pandemic,” Karamat said.

Paul Town, Marina Bay Sands’ senior vice president for resort operations, said: “PCMA is a valued partner of Marina Bay Sands and it is a great privilege to be the Global Broadcast Centre for the highly anticipated Convening Leaders.

“We are proud to lead the next chapter of the business events industry together with PCMA and STB as the industry gears up for recovery. We look forward to delivering an impactful event experience that leaves unforgettable memories for its global audience at Convening Leaders 2021.”




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