Experiential marketing and brands: The Art of Storytelling
Experiential marketing continues to be one of the most important marketing mediums, accounting for approximately 20 per cent of today's... Read More
Dealing with clients who crave last year’s thing
It doesn't take long working in the creative field before you start to notice that some people – even creative... Read More
New Alliances
Some 13,600 delegates from more than 200 countries gathered in Melbourne for the 20th International Aids 2014 Conference from July 20-24... Read More
Getting planners to wish upon a star
Taking over a theme park to entertain a diverse group of stakeholders helps achieve multiple relationship-building goals in one fell... Read More
New forum for Asia’s meeting, event and incentive planners
Editors are used to having their comments aired, but there is a reason why we at MIX feel others should... Read More
Pacific World Index lists Top 3 cities in China for pharma events
Growing interest in three Chinese cities is being reflected heavily in Pacific World's Destination Index since it was launched earlier... Read More
Singapore firm is Meet Taiwan’s Super Team Asia
A team from the Singapore company behind the Camel Nuts brand is the winner of the Super Team Asia... Read More
KLCC goes green with Canon
The Kuala Lumpur Convention Centre has partnered with Canon Malaysia’s environmentally sustainable Cartridge Recycling programme, which aims to reconstitute materials... Read More
Pico to run convention centre in China’s Hunan province
Total Brand Activation company Pico Far East Holdings will be operating the new Chenzhou International Convention and Exhibition Centre in... Read More
Don’t dim diamonds to save a few cents
Planning a successful meeting is like polishing a diamond: when all of the facets are ideal and fit together harmoniously,... Read More