A team from the Singapore company behind the Camel Nuts brand is the winner of the Super Team Asia competition run by Meet Taiwan designed to highlight the island as a leading business events destination.
Staff from Seng Hua Hng Foodstuff beat four other finalists to win an incentive travel package worth US$50,000 after a five-day, four-night competition that climaxed with a grand final at Taipei International Convention Center.
The Super Team Asia finals were the culmination of a preliminary online contest followed by a tour of Taiwan from September 29 to October 3 featuring teambuilding and learning about destinations and activities available for meeting, incentive and conference groups.
The local cultures of Taipei, Yilan and Kaohsiung were shown to the four-person teams from Indonesia, Japan, Malaysia, Singapore and South Korea – all key markets for Meet Taiwan in addition to mainland China.
Visits were made to Taipei 101 skyscraper, the Leshui aboriginal tribe and National Center for Traditional Arts in Yilan, as well as Dai Tien Kung temple and Ten Drum Ciaotou Creative Park in Kaohsiung, where they enjoyed an open-air banquet and karaoke singing on a built-in, neon-lit stage of a platform cargo truck – an "electric flower car" unique to Taiwan.
Contestants made use of the Taipei MRT and Taiwan High Speed Rail as part of their challenges to experience the transport infrastructure available to planners, while a variety of itineraries helped them get a first-hand experience of well-established exhibition and meeting venues, as well as cultural and natural resources unique to each area.
At the grand final in Taipei, Bun Corporation, a restaurant franchise company from Japan; Vingle, a Korea-based web innovation startup; Singapore’s Seng Hua Hng Foodstuff; Zhong Yi Group, a Chinese medicine chain store based in Malaysia, and Presley Consulting, an executive recruitment services company from Indonesia took to the stage to compete for the title of Super Team Asia.
Each of the five teams had to prove why they should be declared Super Team Asia using multimedia demonstrations as well as dramatic and other stage performances.
Janet Hsieh, ambassador for Super Team in Asia and a popular TV host in Taiwan compered a Q&A challenge based on her Fun Taiwan travel programme and the Golden Brain quiz show. Finalists’ knowledge of MICE in Taiwan was tested and champion was decided based on a combination of online votes during the preliminary online contest, judging panel’s scoring, grand finalists’ creativity and their Q&A challenge scores.