A RICH agenda featuring sustainability, long-term event planning, and the impact of AI is promised at MICE Show Asia, which runs alongside ITB Asia in Singapore.
MICE Show Asia is held during the three-day ITB Asia conference at Sands Expo & Convention Centre, October 23-25, when Travel Tech Asia also takes place.
“Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism” is ITB Asia 2024’s conference theme, which will see speakers from Almaty Tourism Bureau, Booking.com, Croatian National Tourist Board, Dubai World Trade Centre, FCM Meetings & Events, Live Group, MG Group, Skyscanner, Tripadvisor and World Travel & Tourism Council across three stages.
Opening keynotes scheduled for day one of ITB Asia will be delivered by Liz Ortiguera, Managing Director Asia-Pacific and senior advisor to the CEO World Travel & Tourism Council. She will speak on Global Trends for Sustainable Travel and Tourism.
Kevin Goh, CEO, Lodging, at CapitalLand Investment, who is also CEO of The Ascott, will deliver the other keynote on “Navigating the Future of Travel: Embracing Technological Innovation”.
The most pressing topics critical to the future of MICE, corporate travel, leisure travel, and travel technology will be discussed by a line-up of high-calibre international speakers to strengthen the industry’s resilience and pave the way for the future
– Joyce Wang, executive director of ITB Asia organisers Messe Berlin Asia Pacific
At MICE Show Asia, two executives from BCD Meetings & Events will lead a presentation on Trends vs Reality: A Global Look at What’s Ahead in Our Industry with Content, Events, and Experiences. The BCD speakers are executive creative director, Taylor Smith, and Asia Pacific managing director, Sanjay Seth.
Ways in which the power of data can help enhance the attendee experience while ensuring that all event objectives are met will be addressed by Qinxin Khoo, Head of Asia Pacific, Live Group, in a session titled Data-Powered Personalisation: How to Enhance the Attendee Experience.
David Hughes, Managing Director, Asia Pacific, Uniglobe Travel International, will tackle the transformative technologies of Generative AI, cloud-native micro-platforms, and Web 3.0 in Building a Travel Programme Fit for the Future.
More… ITB Asia rides wave of travel recovery
At the ITB Asia conference, highlights include the NTOs’ Talks section with Crafting Luxury Escapes – Strategies in Attracting Travellers to Luxury Destinations and Discovering the Hidden Treasures of the World offering insights into luxury travel marketing, new perspectives on global travel as “hidden gems, cultural wonders, and natural splendours around the world are revealed”. Speakers include Franka Gulin, Director, Croatian National Tourist Board, and Francisco Tenya Hasegawa, Peru’s ambassador to Singapore.
Chew Hang Song, Deputy Chief Operating Officer, Frasers Hospitality and Peter Koh, Regional Chair, GBTA APAC Conference Working Group will delve into the dynamic evolution of extended stay experiences in a fireside chat titled: Hospitality Reinvented: The Evolution of Extended Stay Experiences.
Travel Tech Asia
In the session titled Beyond Conventional Transactions: Strategies for Unleashing the Full Potential of Mobile Payments, Amy Read, Vice President of Innovation, Sabre Corporation, and Sean Seah, Senior Vice President Strategy, Technology and Innovation, Langham Hospitality Group, will share strategies for leveraging the full potential of mobile payments and provide insights into the latest trends in payment innovation in the hospitality sector.
Attendees seeking to stay ahead of the curve when it comes to technology should be interested in Superapps: The Unstoppable Force Redefining Travel Distribution with Brett Henry, President Director, MG Group, and Kei Shibata, Co-Founder & CEO, Venture Republic & Trip 101, showing opportunities that await the industry.
From the archive… Panels under the iron rod of TV chat shows
“Digital Transformation in Travel: Navigating the New Ecosystem for Seamless Journeys” is the title of the session led by Sidne Yeo, Asia Head, Lufthansa Innovation Hub, and Anna Schneider, Senior Research and Intelligence Analyst, Lufthansa Innovation Hub, who will deliver insights on emerging trends, key areas attracting corporate investments, and the influence of Asia seen through corporate innovation efforts.
For further information on ITB Asia 2024 events and conferences, visit itb-asia.com or view the speaker list and conference agenda. To obtain an all-access trade visitor pass at an early bird rate and access to all conference sessions, visit Trade Visitor Registration
