ITB Asia rides wave of travel recovery

PREPARATIONS for ITB Asia 2024 are well underway with organisers saying a growth outbound travel in the region last year spurred the industry’s post-Covid recovery. 

“After a strong year, tourism is on track to return to pre-pandemic levels. The comeback of outbound travel in Asia was the growth driver in 2023,” said Joyce Wang, Executive Director of Messe Berlin Asia Pacific, which organises ITB Asia, MICE Show Asia, and Travel Tech Asia. 

 “We are thrilled with the momentum building towards our 17th edition. The calibre of exhibitors, the depth of insights shared, and the opportunities for collaboration make ITB Asia the premier event for the travel industry in the APAC region. We’re confident that ITB Asia 2024 will surpass expectations and continue to be the pinnacle of business, networking and innovation,” Wang said.

Confirmed exhibitors at ITB Asia and MICE Show Asia include global companies showcasing their latest tourism products and innovations, such as Banyan Tree, Brand USA, Business Events Perth, BWH Hotels, Czech Tourism Authority, Eva Airways, Explorer Kenya Tours and Travel, Far East Hospitality, Flughafen Berlin Brandenburg (BER), Frasers Hospitality, Gyeonggi Tourism Organisation, Lufthansa City Center, Malta Tourism Authority, Mandai Wildlife Group, Marina Bay Sands, Meliá Hotels International, ONYX Hospitality Group, Pan Pacific Hotels Group, Pattaya Variety, Penang Global Tourism, Premium Travel Mongolia, Sarawak Tourism Board, Sentosa Development Corporation, Seoul Tourism Organisation, Singapore Tourism Board, Skyscanner, The Ascott, Tourism Authority of Thailand, Tourism Promotions Board Philippines,, Visit Berlin, Visit Finland, Worldwide Hotels, and Wyndham Hotel Asia Pacific, among others.

The Ascott is the three-day show’s official partner hotel and will be offering insights at the Opening Keynote and hosting an evening of networking the Official Evening Function. 

Travel Tech Asia takes place parallel with the 3-in-1 show, featuring leading  brands and startups including Korea Tourism Organisation, SiteMinder, Smartryde, STAAH, SUNRATE, and TBO Holidays unveiling the latest technologies and emerging trends shaping the future of travel.

ITB Asia takes place at Marina Bay Sands, Singapore, October 23-25

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