Shenyang EXPO‘s Chen takes up UFI duties

DIANE CHEN, general manager of the Shenyang New World EXPO, has been elected to serve on the Board of Directors and as vice-chair of the Asia-Pacific Chapter of UFI, The Global Association of the Exhibition Industry. 

The three-year mandate will begin after the association’s annual General Assembly which will be held ahead of UFI’s Global Congress on November 1 in Las Vegas. 

Chen is also a member of the Board of Shenyang New World EXPO (Management) that operates EXPO, the premier exhibition and meeting venue in northeast China. She has been active in UFI for nine years, supporting the association’s mission and driving its development programs within China. 

More… Shenyang Expo bites into post-Covid success

UFI is an association of the world’s tradeshow organisers and exhibition centre operators, in addition to national and international exhibition associations, and selected partners of the exhibition industry. 

The association also represents more than 50,000 exhibition industry employees globally and works closely with its 60 national and regional association members. More than 820 member organisations in 85-plus countries are members while around 1,000 international trade fairs bear the UFI-approved label, a quality guarantee for visitors and exhibitors. 

Backgrounder… Shenyang Expo welcomes 50,000 for launch month

Michael Duck, UFI President and Informa Markets, EVP Commercial Development., said: “I am very pleased to thank all newly elected and re-elected Board members and industry Chapter leaders including Ms Chen. I am constantly proud that we have so many enthusiastic members who wish to contribute to our global industry. It’s such an exciting time to be making such a contribution as we regrow and restart our shows around the world.”

Cliff Wallace, EXPO senior executive advisor, past SML chair and a past president of UFI sent personal congratulations to Chen saying: “Your election to the board highlights your commitment to this important industry in China and the confidence UFI has in you input to the Board. It is also an indication of the success of EXPO as well as the professionalism of you and the great team we have in place there. With the genuine ongoing support of Liaoning and Shenyang Government, EXPO will continue to excel and enhance visitation and the related economic impact to the province and city.”

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