THE LARGEST conference venues in central Bangkok and Seoul have both agreed to co-operate on knowledge sharing with mutual support for marketing efforts and enabling their managers to work at each other’s venues.
Queen Sirikit National Convention Centre (QSNCC) in Bangkok, and Coex Convention & Exhibition Centre, Seoul, have signed a Memorandum of Understanding (MoU) with the overall aim of growing business event activity between Thailand and Korea.
The signing ceremony at QSNCC represents a strengthening of Coex’s links with venues in the Mekong region with agreements signed in Vietnam.
A THAI-KOREAN UNDERSTANDING
– Knowledge exchange in management and events industry personnel;
– Providing bidding information covering past and current events;
– Joint business development and marketing
The MoU with QSNCC differs in that both venues are based in the centre of their respective capitals with transport links in addition to being surrounded by retail, restaurants and hotels. They also prioritise environmental sustainability in the events industry while driving the economies of each country.
“This collaboration will open doors to advancements in the exhibition and conference industry in both countries, through the discovery of new business opportunities, in addition to what both convention centres have experienced before,” said Lee Dong-ki, Coex chief executive.
Sutichai Bunditvorapoom, executive vice president of NCC Management and Development, which operates QSNCC, said: “This collaboration forms a partnership that will enhance and elevate the capabilities of hosting diverse events.
“It will facilitate the exchange of expertise and new technologies to support sustainable event management and attract new profile events from Korean organisers, providing opportunities for the Thai event industry and creative industries to grow and thrive, similar to the Korean event industry, which has successfully and continuously propelled the entertainment, concerts, e-sports, and gaming sectors to international markets.”
Main picture: Sutichai Bunditvorapoom, executive vice president of NCC Management and Development (left) after the signing with Lee Dong-ki, Coex chief executive