Pico’s design Wanda
PICO has a strong track record in bringing business events to life by executing memorable immersive experiences. Earlier this... Read More
Browsing Pico
Event apps: the awkward truth
Apps are a potentially great idea for the events industry, but unfortunately, only “potentially” for the most part. The... Read More
What does it mean to be creative?
Hanging on the wall of my office are two very large posters that read: “Creative is a behaviour not a... Read More
4 ways digital will make your event marketing easier
Technology has the potential to add value to the entire event pro- cess, from planning to promoting and expand- ing... Read More
5 ways to unplug and reconnect with creativity
Last summer, an architectural firm in Vancouver ran an interesting experiment. They created a pop-up coffee shop that was designed... Read More
What we can learn from our cousins in TV
Event and broadcast production are closely related – like siblings, but without the constant fighting. The principles applied in the... Read More
Nissan Infiniti tours eastern China
Infiniti, the luxury car division of Nissan, required a National SUV Tour of China to capture audiences and build brand image... Read More