TRAVEL restrictions mean destinations across Asia Pacific have been unable to host the mega events from direct-marketing companies such as Amway – but the incentive extravaganzas are back on the cards, at least in China.
Europe-headquartered Vok Dams recently produced the China Leadership Seminar for Amway, which saw 5,000 sales representatives join a series of gala dinners and other events in the resort city of Sanya, on the island province of Hainan.
Around 450 incentive qualifiers attended the events in 11 phases, which were also designed to provide a platform for knowledge exchange.
Vok Dams themed the gala dinners on a mystical city world called SkyCity featuring dancers, acrobats and magicians.
“Currently, travel restrictions continue to prevail worldwide. That’s why we’re especially pleased that Amway’s Chinese sales staff could be sent on a journey to remember,” said Dominik Soemantri, Vok Dams’ Asia Pacific managing director.
“We were able to bring the guests closer to the Amway brand in a festive and motivating manner. That makes us proud, of course.”