The natural wonders of the Great Barrier Reef will lure up to 8,000 delegates to Cairns for the 2019 Amway China Leadership Seminar.
Tourism Tropical North Queensland director of business and tourism events, Rosie Douglas (below right), said the event would be the largest group incentive the Cairns and Great Barrier Reef region has hosted to date.
“The Amway delegates will travel in waves of 1,000 people for five days and four nights in April 2019 injecting A$50 million [about US$39m] into the regional economy,” she said.
“In a vote of confidence, this will be the sixth time in 15 years that Amway China has selected Australia to host this prestigious event. However, this is the first time they have chosen a regional destination.
“Amway China delegates are global travellers who seek experiences that motivate and excite. Our natural attractions, especially the Great Barrier Reef, and the ability to offer personalised experiences were a key advantage in securing this incentive programme.
“Incentives are about offering unique aspirational activities to delegates and we will be delivering just that with a range of different itineraries to be offered each day.
“These itineraries will showcase our dual World Heritage areas, allowing delegates to experience the Great Barrier Reef and the Wet Tropics rainforest with their unique wildlife, as well as exotic tropical produce and the relaxed lifestyle of Cairns & Great Barrier Reef.
“Business Events Cairns & Great Barrier Reef led the Amway China bid with partners Tourism Australia, Tourism and Events Queensland, Cairns Regional Council and Cairns Airport.
“We have been working on this bid for almost two years and its announcement comes on the back of a solid 12 months with Business Events Cairns & Great Barrier Reef doubling the number of business events secured in 2016-17 from 23 to 46.
“Hosting events such as Amway China not only raise the profile of the region, but send a clear message globally that Cairns & Great Barrier Reef is a credible world-class business events destination with diverse experiences, excellent infrastructure and professional people ready to deliver a variety of events.”
Main picture: Guided tours of the seabed are among the activities for groups around Cairns