EVENT-TECHNOLOGY platform Joyn has acquired Arinex – the largest Australian-owned event-management company with plans to expand into machine learning and Artificial Intelligence capabilities.
The combined businesses will be called The Arinex Group with a focus on creating modern, innovative and technology-led event experiences around the world.
Arinex was founded in 1973 to organise incentives, special events and international conferences. More recently Arinex became Australia’s first carbon-neutral events-management company.
Nicole Walker (right), Arinex’s chief executive, will take up the role of group CEO with a place on the board. Joyn co-founder and CEO, Jordan Walsh, group executive chairman while Tony Ward, a former senior executive with Xero, Microsoft and LinkedIn joins as a director.
Since founding Joyn, our goal has been to enable the future of events. Creating unique in-person experiences, combined with an engaging digital environment is incredibly important. The Arinex business brings invaluable event experience and a global brand and reputation that we are excited to continue to build on into the future
– Jordan Walsh
Walker said the deal would continue Arinex’s “core mission” of designing “inspiring experiences”.
“To continue to fulfil our mission, the event industry requires significant innovation and that is the core reason we have combined forces with Joyn,” Walker said. “It enables us to leverage the best-in-class technology that enhances the experience for all stakeholders and increases ongoing sponsor and delegate engagement.”
Under the deal, Joyn will be rebranded as Arinex Live to symbolise the integration of Joyn’s technical capabilities into Arinex’s established events brand. Arinex Live will continue to work with clients around the world to deliver event-production services, including technical direction, content creation and event production.
Joyn’s flagship event technology product, which has been used by over 200,000 attendees across 1,000-plus events globally, will be relaunched as Arinex One and will continue to focus on the association sector. Arinex One will continue to build efficiencies for event managers worldwide, with a brand-new version of the product being launched in this month.
The Arinex Group has plans to expand into both Machine Learning and Artificial Intelligence to increase attendee engagement later this year, according to a statement issued to announce the acquisition.
Walsh, the group executive chairman, said: “Since founding Joyn, our goal has been to enable the future of events. Creating unique in-person experiences, combined with an engaging digital environment is incredibly important. The Arinex business brings invaluable event experience and a global brand and reputation that we are excited to continue to build on into the future.”
Main picture: Arinex chief executive Nicole Walker and Joyn co-founder Jordan Walsh signing the deal to form The Arinex Group