LIVE-MARKETING agency Vok Dams is offering companies worldwide the opportunity to assess their current digital maturity in event marketing for free through its new Digitalisation Index.
Companies will receive an objective and critical overview with an outline of individual development they can embark on. Vok Dams uses “clearly defined dimensions” to determine how far a company has progressed in the digitalisation of event marketing.
“We have found that companies on the path to digital event marketing often only consider the technological aspect,” said Colja Dams, chief executive of Vok Dams Events & Live Marketing. “Therefore, it was important for us to create a model that allows for a comprehensive view of the areas of development.”
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The Digitalization Index – or Digi Index – identifies skills in its eight dimensions that play a significant role in digitalisation. The focus is not only on digital tools and process digitalisation but also on aspects such as culture and skills, creation and content, and agile event management. The assignment to a maturity level depends on the performance of companies in the respective dimensions.
In the maturity level assignment, the range extends over five maturity levels from Digital Explorers, who are taking their first steps in digital event marketing, to Digital Masters, who already provide their target groups with a holistic experience throughout the entire customer journey.
Stephanie Günther, a consultant at Vok Dams, said: “For Digital Masters, ‘connected experiences’ are as natural as the continuous collection and evaluation of target group data. They deliver personalised content, thereby serving the individual needs of their target audience.”
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Colja Dams added: “So far, we have not encountered any companies that have reached the maturity level of a Digital Master in all dimensions. However, we are confident that the development will move in this direction – and quickly. For this reason, it was important for us to provide a tool that offers effective support to companies.
“With the Digitalization Index, companies can precisely determine which levers they need to adjust in order to make events and live marketing even more captivating and impressive in the future.”
The Digi-Index test takes 30 minutes and can be done by contacting Katja Reinhardt on info@vokdams.de
