Digitally Down Under in 8D sound

Tourism Australia launch immersive VR experience as borders remain closed under Covid rules; marketing effort seeks to keep scenery top-of-mind for international travellers

A SERIES of immersive videos will transport viewers from around the world into the heart of some of Australia’s most breathtaking destinations and keep them dreaming of all of the experiences awaiting them when they are able to travel to Australia again.

Harnessing innovative 8D audio technology, the six videos take viewers on a sensory journey, immersing them in the unique sights, sounds and textures of iconic destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree.

The videos have each been themed by colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions, and showcase the visual diversity and vibrancy found in Australia, and provide inspiration for future holiday plans.

More… Australia offers planners virtual weekend

Tourism Australia managing director Phillipa Harrison said the videos would give travellers around the world a taste of what it was like to experience Australia first-hand, but from the comfort of their homes.

“Although the current border restrictions mean that international travellers can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again,” Harrison said.

Australia sets goal with Fifa win

“Australia is such a unique and diverse destination and this collection of new videos captures the unique colours, sights and sounds of some of our most spectacular landscapes – giving people a real sense of being there in the moment.”

8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect for an immersive experience. It is the first time a tourism body has used this technology for a video series.

The videos can be viewed on Australia 8DEscapes and Tourism Australia’s YouTube channels

 




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.