Taiwan: tech titans move over!

Making way for MICE is the big game for some as foreign trade officials welcome global business event players with visits to Computex, venues and cultural experiences

WHILE tech-industry titans showed off the latest in AI and semi-conductor chips at 2024 Computex Taipei, reasons why international business event organisers should bring their groups to Taiwan topped the agenda elsewhere.

Meet Taiwan, the island’s de facto convention bureau under the International Trade Administration (TITA), Ministry of Economic Affairs, hosted 15 leaders from overseas for a “round-table summit” earlier this month to “experience Taiwan’s excellent MICE environment and unique local culture”.

Attendees also visited Computex where Nvidia founder and CEO Jensen Huang. took to the stage. The groups of PCOs, leaders from the exhibition industry and convention bureau officials then zipped over to the Taiwan International Fastener Show.

Backgrounder… Smart message behind Taiwan’s cuddly campaign

The trip comes hot on the heels of Taiwan receiving an “Industry Partner Award from UFI – the Global Association of the Exhibitions Industry.

The visiting group is reported to have been “impressed by Taiwan’s low-carbon, energy-efficient exhibition practices, as well as the integration of AI tour guides and the automatic generation of 3D models of exhibited products”.

Excursions were also made to Tainan and Kaohsiung, in addition to Taipei, where they met local government officials and “MICE industry stakeholders”.

More… Australian tech firm extends Taiwan visit

As the summit concluded, Edward Liu, honorary chairman of the Asian Federation of Exhibition and Convention Associations, said Taiwan was a leader in promoting sustainable MICE activities for over a decade and its effort serve as a model for the business events industry of Southeast Asia to follow.

The tributes didn’t stop there. Taiwan’s MICE industry can look the tech titans of Computex in the eye and point to its application of AI in event tracking, digital registration and crowd control, which have all received high praise from international professionals.

“Nearly ten of the international professionals were visiting Taiwan for the first time, and they were deeply impressed by the local cultural landscape, safe environment, and MICE resources,” read a statement issued by Meet Taiwan.

Taiwan puts MICE industry on green mission

“Many expressed their intention to recommend Taiwan as a top MICE destination,” it said.

“Knowledge exchanges during the summit reaffirmed Taiwan’s focus on sustainability and technology as the right development direction. Moving forward, Meet Taiwan will continue to focus on these aspects to ensure that Taiwan’s MICE industry maintains a pioneering position in the global MICE market”.

Suggestions made by the summit were organised into a document that would “serve as an important reference for the development of Taiwan’s MICE industry”.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>