Bold Busan reveals ’Sure‘ strategy

South Korean port city positions HAEVENUE conference complex to secure international bids and Hong Kong-Jakarta incentive initiative as part of post-Covid recovery strategy

BUSAN is embarking on a post-pandemic strategy by highlighting a new precinct for conferences and initiatives in the South Korea port city, a 3,000-attendee international convention and initiatives including an incentive product linking the destination with Hong Kong and Jakarta.

Haeundae International Conference Complex will form an area covering 2.3 million sqm called HAEVENUE, which encompasses Bexco convention and exhibition centre, luxury hotels and unique venues such as Nurimaru APEC House.

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Busan Tourism Organisation is expecting 2022 to be a breakthrough year as more regions ease travel restrictions and look to a post-pandemic era of business opportunity in a show of confidence that follows Busan’s presence at IMEX America and IBTM World in 2021.

“Despite the pandemic, Busan laid the foundation for competitive bidding for the time when Covid-19 is alleviated,” said a spokesman for Busan Convention Bureau.

“Busan MICE is confident that it will open up a new horizon by leading the reorganised global MICE cities in 2022. This year Busan MICE will not be frustrated by the [pandemic] and will move forward bravely and confidently as it has done so far.

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‘‘Throughout the pandemic, under the slogan of ‘BusnaBusan is SURE!’, Busan has organised the entire field of the MICE industry into BleiSURE (international conferences), PleaSURE (incentive tourism) and TreaSURE (unique venues).”Smile Holiday is one of the MICE products that has been developed and links Hong Kong and Jakarta with Busan. Marketing activities will also be organised with Busan MICE Alliance using hybrid events and trade shows.

The FIATA World Congress 2022 in September at Bexco is expected to bring 3,000 visitors when global logistics experts gather. The event was originally scheduled to be held in Busan in 2020.

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