A GLOBAL media network for the travel industry is launching an Asia Pacific edition of its London-based annual awards event.
TravMedia, which wrapped up its one-day summit followed by IMM (International Media Marketplace) Asia in Singapore on Tuesday, October 22, unveiled plans for TravMedia Awards Asia.
Further details including how PRs, media and influencers can enter and where the awards will be held are expected to be formally announced in early 2025.
“The TravMedia Awards have become a memorable event in the UK’s travel industry calendar, and we’re thrilled to announce we are bringing them to Asia,” said Nick Wayland, founder and CEO of TravMedia.
The announcement came during IMM Asia 2025 at Equarius Hotel, Resorts World Sentosa, Singapore, which gathered 140 international editors, travel writers, broadcasters and KOLs from 14 countries. A record-breaking 2,400-plus pre-scheduled one-on-one meetings with 160 PR representatives from more than 100 international travel brands were held, according to TravMedia.
To celebrate the announcement, four award winners were announced: TravMedia Lifetime Achievement Awards to Siew Hua Lee, Travel Editor of The Straits Times and Reene Ho-Phang, Founder of BrandStory Asia; TravMedia Campaign of the Year to Accor; and TravMedia Travel Writer of the Year to Claire Turrell.
“The growth of IMM Asia each year mirrors the growth and resilience of the travel industry,” Wayland said.
“In 2024, we’ve seen a huge recovery, with travel becoming more vital than ever to people’s lives. It’s clear that the appetite for travel remains strong, despite global political challenges. IMM Asia is not just about meetings – it’s about bringing those stories to life to ignite wanderlust and the desire to travel.”
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The day before IMM, about 300 travel media and industry leaders attended TravMedia Summit Asia. Delegates heard from Mastercard, TikTok, Trip.com, and Marriott International, as well as some of the region’s leading travel editors.
Now in its twelfth year, IMM hosts over 2,500 media and international travel brands annually in seven countries worldwide. Upcoming International Media Marketplace events include IMM North America in New York in January 2025; IMM Australia in Sydney in February; IMM UK in London, February 2025; IMM Germany in Berlin in March 2025; IMM France in Paris, March 2025; IMM Brazil in São Paulo in April 2025; IMM Asia in October 2025; and soon to be announced, IMM Middle East.
