Tech and trends on the agenda at IBTM China

Key sessions for IBTM China’s knowledge programme have been confirmed during the two-day show, which will take place at the China National Convention Centre August 5-6.

Sessions will include seminars on best practices during business events, social media and virtual technology in events and industry trends.

Associations and Education Manager of ibtm events Erica Keogan said: “ibtm events are trusted by buyers and suppliers to deliver the highest quality knowledge. This year we have sourced some original and thought-provoking industry experts to provide unique insights into the latest trends, technological developments and key issues facing the industry and region.”

The show will be attended by 400 venues with travel suppliers from across destination management companies, business travel and event service providers. Hosted buyers from global brands including Estee Lauder, Volkswagen, Walmart, Michelin and Mercedez-Benz China have confirmed their attendance. Senior Project Manager, IBTM China Cici Chen said: “Early response to our Hosted Buyer programme shows the high level of interest in China from companies who clearly have business to place here. The programme not only offers buyers face to face meetings but also pre-show Beijing fam trip options to experience the city and surrounding sights, valuable knowledge and education sessions, and numerous networking events and opportunities.” Attendees can sign up early via

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