Teambuilding deal targets China market

GP Strategies (China) and Team Building Asia strike strategic partnership to rollout new engagement and workforce improvement products, services to meet demand in mainland China

TEAM BUILDING ASIA is expanding its reach into the mainland China market by partnering with GP Strategies (China), part of a global network providing services to improve workforce and organisational performance.

Both companies have agreed to work together on a “new generation of team development” in China by developing more innovative teambuilding and staff engagement products that meet the needs for better business performance among Chinese customers.

The strategic partnership will enable Team Building Asia to integrate teambuilding programs from Catalyst Global into GP Strategies (China)’s specialist areas and industries while expanding its influence in the China market.

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Stuart Harris, co-founder and managing director at Team Building Asia, said: “Team Building Asia has been an industry leader in Hong Kong, China for more than 18 years and has been active in mainland China for over three years.

“To expand our reach in this interesting market, we saw a valuable win-win opportunity in partnering up with GP Strategies (China). Their network, talent pool and background complement our expertise, offerings, and resources. We believe it will help us in our mission to make Team Building Asia in mainland China as successful as Hong Kong, China.”

Both companies agreed that GP Strategies (China) will be the exclusive partner of Team Building Asia in mainland China and responsible for developing and implementing the relevant products and strategies in that market.

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Wilson Shi, vice president and managing director of GP Strategies (China), said: “China clients, regardless of foreigner, private and state-owned type, are and will be undoubtedly a major force in global markets.

“Our mission is to become a trusted workforce transformation and organisation performance improvement partner for our customers by providing talent, tea, and organisational development consulting and deployment solutions.”

GP Strategies has more than 150 full-time employees in Shanghai, Beijing and Guangzhou. Team Building Asia has been operating in Hong Kong since 2002 and draws on  a network of 50 Catalyst Global partners.

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