Corporate social responsibility will make a core feature of Taiwan’s meetings and incentives industry as a government-backed ‘MICE Promotion Program’ enters its third year,.
The scheme, organised under the Ministry of Economic Affairs’ Bureau of Foreign Trade, will reinforce the advances made in 2014 when buyers and planners were targeted in key Asia regions.
CSR programmes will also be introduced “reinforcing Taiwan’s image as a top destination for corporate conferences and incentive travel by appealing through integration of international public services and charity work”, says an update from Meet Taiwan, an agency that markets and co-ordinates meeting and incentive activities.
Cross-strait business event ties are also being strengthened with the Taiwan MICE Bonus Tour currently underway. The campaign targets mainland China’s corporate incentive travel market and collaborates with local governments in Taiwan on showcasing cultural activities, dining, transport and events for groups.
The Asian MICE Forum (AMF) also marks its 10th anniversary in 2015 with a greater role by Meet Taiwan and the economic affairs bureau by expanding the event into a MICE Week.
A campaign to bring ICCA’s core summit to the southern coastal city of Kaohsiung will also be mounted as part of the build-up to AMF along with a “MICE Policy White Paper” presentation.
The ongoing “Asia Super Team” marketing campaign will target six markets: Japan, Korea, Singapore, Malaysia, Thailand, and Australia.