GLOBAL meetings and events industry trade show organiser IBTM has revealed first details of the rescheduled IBTM Asia Pacific – a new show that had been due to take place in 2020, but was postponed due to the pandemic.
IBTM Asia Pacific will take place April 5-6, 2022, at Marina Bay Sands Expo and Convention Centre in Singapore.
The inaugural show will be themed “Make Every Connection Count” and offer a meeting point for event professionals from around the world to reconnect with key suppliers, destinations, venues and hosted buyers.
The event will incorporate the Singapore MICE Forum (SMF), in partnership with the Singapore Association of Convention and Exhibition Organisers and Suppliers (Saceos), which takes place on April 4 at SMF X IBTM Asia Pacific. Content will be aimed at ensuring delegates have the insights they need to deliver impressive events.
Michael Jones, IBTM Asia Pacific event manager, said: “Making every connection count is critical for event professionals as together we rebuild our industry.
“IBTM Asia Pacific 2022 will support the industry to do this through a programme of high-quality business meetings, education and networking that will give event professionals the opportunity to reconnect with the buyers and suppliers, as well as benefit from cutting-edge education.”
International and regional meeting planners will gather with exhibitors for two days of pre-scheduled one-on-one business meetings, education and networking on April 5-6. The event is underpinned by IBTM’s Hosted Buyer programme which creates personalised appointment diaries for buyers and exhibitors to ensure that delegates only meet people with whom there is a good chance of doing business.
Delegates can now travel to Singapore quarantine-free via Vaccinated Travel Lanes – the latest list can be viewed here. Business events are being resumed in Singapore while the wellbeing of event attendees is safeguarded.
Poh Chi Chuan, Singapore Tourism Board’s executive director for exhibitions and conferences, said: “IBTM Asia Pacific will provide a much-needed face-to-face platform for the global MICE industry to network, facilitate knowledge exchange, and create partnerships to catalyse recovery. We look forward to working closely with IBTM to curate a series of unique local experiences for selected hosted buyers to reimagine business events in 2022 and beyond.”
Richard Ireland, acting president of Saceos, said: “The Covid-19 pandemic has made it abundantly clear that there is no better channel to do business, collaborate and educate than face-to-face events. The region’s MICE industry has been longing for the opportunity to be able to come together and reconnect with high-quality suppliers, destinations, venues and buyers.
“The SMF x IBTM Asia Pacific will not only provide a safe and powerful platform to do so, but it will also showcase the region’s commitment and readiness towards the reopening of MICE travel and events,” Ireland said.