Sarawak conference win a sports triumph

Malaysia Borneo state fends off rivals to secure 2023 Asian Association for Sport Management Conference

SARAWAK beat tough competition to win hosting rights for the 2023 Asian Association for Sport Management Conference (AASM 2023) and become the first Borneo Malaysia destination to secure the event.

AASM 2023 is organised and hosted by the Asian Association for Sport Management (AASM), Curtin University Miri and Sport Management & Administration Association Malaysia (SMAS), with SMAS as the local host.

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The Ministry of Youth, Sports and Entrepreneur Development Sarawak (MYSED) will be the destination host and provide the necessary support and resources for the development of the sports communities in the long term. 

AASM 2023 will take place at Imperial Hotel Kuching August 19-20, and will be a significant point for local, national and international sports stakeholders, sports students, academics and those employed by the industry to explore potential research collaborations, internship placements and data management opportunities.

The event will be the first in AASM’s conference history to welcome members of the Gulf Countries Sport Management Association, whose knowledge and experience in organising the 2022 FIFA World Cup in Qatar is expect to benefit delegates, especially in organising sustainable mega-sporting events.

The theme for AASM 2023 is “The Asian Sport Industry and the Sustainability Agenda: Action and Education through Sport” which echoes the Sarawak state government’s efforts in prioritising its sustainability agendas and aligning the destination’s development path with the Sustainable Development Goals (SDGs).

“Sustainability is one of the three aspirational pillars of the Post Covid-19 Development Strategy, one of our objectives in the Ministry of Youth, Sports and Entrepreneur Development is to develop a more balanced sports policy for youths and other categories of the sports communities,” said Abdul Karim Rahman Hamzah, Sarawak’s Minister of Youth, Sports and Entrepreneur Development.

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“This sustainability-driven approach towards sports development will definitely benefit our industry in the long run, therefore we are well on our way to future-proofing the sports industry and communities.”

The minister added that Sarawak has a strong sports reputation in the region. “AASM 2023 can elevate that position to make Sarawak a regional sports powerhouse and a good contender in the global sports world.”

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