Liew to helm HKTB in Southeast Asia

Hong Kong Tourism Board has appointed Liew Chian Jia as its new regional director of Southeast Asia.

Liew succeeds Martin Gwee, who has been with HKTB since 2016.

As regional director, Liew will lead the development and implementation of HKTB’s marketing strategies in Southeast Asia.

She joined HKTB in 2017 and contributed to driving the trade partnerships and marketing of Hong Kong to the travel trade in the Southeast Asia region.

Liew was previously HKTB’s director of trade marketing for Southeast Asia.

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