ITB China virtual connects with Shanghai trade

SHANGHAI Tourism Trade Association’s conference, incentive and business travel management committee is cooperating with ITB China to hold a dedicated session at the virtual event.

On December 6, the MICE and Business Travel session will discuss how events and corporate travel have coped with the challenges triggered by the Covid crisis.

Among the topics will be “The digital surge to reshape the new ecology of exhibition marketing”, “the combination and experience of exhibitions and MICE” and “How intelligent communication empowers the transformation and upgrading of the conference industry”.

More… ITB China organisers revamp exclusive event

On December 8, another day on “MICE and Business Travel” will be held in cooperation with China BT MICE with two keynote speeches on “Top 10 Values of Immersive Experience You Should Know” and “How to design a meeting solution with spiritual and cultural essence” along with two panel discussions.

A panel with guest speakers from Tourism Australia; Los Angeles Tourism & Convention Board and Abu Dhabi Convention & Exhibition Bureau will discuss recovery in overseas destinations and how planners meet client demands for health and safety.

Click here to check the full programme of the online sessions at ITB China Virtual 2021.Visitors can access the virtual platform of ITB China 2021 at the following link: (desktop version:, mobile phone version:

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