CHINA Hilton Worldwide will capitalise on China's prospering business events sector and push for larger meetings and networking space in 115 pipeline projects earmarked for the Mainland. Currently, the chain boasts 34 operating hotels in the Greater China area, including Hong Kong and Macau.
Shanghai Club Ballroom of Waldorf Astoria
Bruce McKenzie, senior vice president of operations Great China and Mongolia, told Mix to expect to see two ballrooms in all their future properties. Instead of the usual one grand ballroom, a junior or "baby" ballroom would be included in the new facilities. "The potential of social events is huge and I'm not just talking about for Beijing and Shanghai but also for the emerging secondary, and now, tertiary cities."
He observed that owner-developers were cognisant of that fact, and were proving willing collaborators in expanding their hotel's MICE offerings. McKenzie said: "They're willing to make significant investments in bigger and more advanced meeting space and breakout rooms because they see the returns will be worth it."
Hilton Worldwide affirms its committment to business events during a year when it marks its 25th anniversary in China. Arriving in Shanghai in 1988, Hilton was one of the first international brands to break into the market, continuing since then to operate in the same location along the prominent Hua Shan Road. Besides the flagship Hilton label, the company has brought over the Waldorf Astoria, Conrad, Doubletree by Hilton and soon-to-launch Hilton Garden Inn.
To attract more meeting interest, the "Book More and Get More" Promotion was released on April 8, rewarding all bookings made for 20 room nights and above with six incentive options ranging from welcome cocktail drinks, free internet in meeting venues to selected room upgrades and additional 125,000 H Honors Event Planner Points (www.hiltonworldwidemeetingsapac.com).This programme is valid until December 31, 2013 and across all Hilton Worldwide brands in Asia-Pacific.
For more details, visit www.hiltonworldwideapmice.com
Margie T Logarta