Google and Priceline Group will speak at the opening keynote session of ITB Asia 2016, organisers have announced.
For the first time this year, keynote sessions will span all three days of the show, covering topics such as the impact of mobile and digital disruption in the travel industry.
“We have seen strong attendance and received great feedback for our keynote sessions over the last few years," says Katrina Leung, executive director of Messe Berlin (Singapore), the show's organiser.
"With this in mind, we have extended this year’s programme to cover all three days of the show, providing a platform for like-minded players to learn, network and discuss trends which are key in shaping the future of the travel industry."
On day one of the event, Google’s Asia Pacific head of Hotel and Airline Suppliers Jenn Villalobos will discuss key trends shaping travellers’ digital experience, while Priceline Group’s senior vice president Adrian Currie will advise hospitality professionals on remaining competitive.
The final keynote session will focus on China, with talks from Shanghai Jin Jiang International E-Commerce Co.'s vice president Joseph Xia, Yiqifei Travel’s founder & CEO Morton Huang, Dida Travel Technology’s CEO Rikin Wu and Tuniu Corporation’s CEO & co-founder Dunde Yu.
The show saw 760 exhibitors from 73 countries in 2015, with more than 880 buyers and 10,000-plus attendees.
ITB Asia 2016 will take place October 19-21 at Marina Bay Sands, Singapore.