CWT launches carbon-footprint indicators

BUSINESS TRAVEL management platform CWT has launched a point-of-sale carbon footprint indicators for the myCWT mobile and web as part of a US$100 million investment in its travel management platform at no extra cost to customers.

The new enhancement will provide travellers with real-time insights into the potential environmental impact of a trip, enabling them to make more sustainable choices at the point of booking. 

“We surveyed our global customer base at the end of 2021, and an overwhelming 87% expressed that they would like information provided to their employees at point-of-booking to help reinforce responsible travel choices,” said Erik Magnuson, VP Product Management, Travel Content and Connectivity. “

More… CWT and Etihad team up for carbon-offsetting

Magnuson said the new carbon footprint indicators will help customers and their travellers understand their corporate and personal travel footprints and reduce their impacts on the environment.

CWT said indicators will provide CO2 emission calculations with cutting- edge accuracy and clarity, empowering travellers to make smart decisions and reduce their environmental impacts with minimal effort.

The product is supported by carbon intelligence platform Thrust Carbon which provides the analysis and data.

“If the traveler cannot see their emissions at point-of-sale, then it simply will not be a factor in their decision making” said Mark Corbett, Founder and Director of Thrust Carbon.

“We are rapidly moving to a world where emissions data will be valued side by side with financial data. Together with our partners at CWT, we have made a giant leap towards delivering this for business travellers around the world,” Corbett said. 

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