Covid shapes trade show themes

Companies licensing their PPE, surgical masks take their products online at two events organised by Hong Kong Trade Development Council

SUPPLIERS of PPE – personal protection equipment – will be among the prime exhibitors as two major Hong Kong business events go online this week.

HKTDC Hong Kong International Licensing Show and the Asian Licensing Conference, both organised by the Hong Kong Trade Development Council (HKTDC), will run as online events until Friday.

Industry leaders will discuss how their companies have fared in the pandemic while opportunities in the PPE, cleaning and hygiene market will also be highlighted, said Stephen Liang, HKTDC assistant executive director.

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Liang said numerous business opportunities have been created under the “new normal” and these included using intellectual property rights for products such as custom-designed masks and protective materials.

Among the exhibitors is Mainetti Group, an Italian manufacturer and supplier of garment hangers and product packaging, which has launched MainettiCare, a new range of PPE brought out to reduce the risks of Covid-19 infection.

Paul Tai, regional director of Mainetti Group, said the company’s “Made in Hong Kong” disposable masks were produced in collaboration with local manufacturers, and partnerships to launch masks under licence have been agreed.

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Matrix, a corporate and promotion gift supplier, has designed exclusive PPE gifts for corporations during the pandemic, selling almost 2.7 million units of hand sanitiser to local customers.

Ray Leung, managing director of Matrix, said its Funhub service allowed clients and cartoon fans to customise their products.

“This is the first time Matrix is participating in the Licensing Show… we hope to build partnerships with local illustrators, designing more customised gifts for different corporates,” Leung said.

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