Show extends Malaysia’s global reach

MALAYSIA Convention & Exhibition Bureau (MyCEB) led an eight-strong contingent of partners to this year’s AIME looking to build upon the 190 international and regional conventions it has already secured until 2030 as a result of working with affiliates while raising the country’s profile globally.

A MyCEB spokesman said for the past 11 years the bureau has been strengthening its global presence with strategic meetings appointments at AIME, which has been marking its 30th anniversary.

MyCEB’s delegation included Borneo Convention Centre Kuching, Business Events Sarawak, Kuala Lumpur Convention Centre, Pavilion Hotel Kuala Lumpur Managed by Banyan Tree, Pullman Kuching & Pullman Miri Waterfront, Sarawak, Shangri-La Kuala Lumpur, Shangri-La Rasa Ria, Kota Kinabalu and The Westin Langkawi Resort & Spa.

“Our partnership and strong collaboration with our industry partners made these successes possible,” Abdul Khani Daud, MyCEB chief executive said, referring to the secured conferences detailed in the bureau’s 2022 report.

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“The commitment from the Malaysian Government has significantly improved our position in a highly challenging market. To date, we have approved subvention support, both financial and non-financial for more than 170 association conferences which offer a high economic value to the nation.”

Daud said the two-year Covid slowdown gave Asia Pacific destinations allowed destinations to refocus and “upturn the business events scene”.

“Through our various support programmes that meets the breadth and depth of unique and exciting experiences, Malaysia’s participation in AIME 2023 will anchor new… demands in meetings, conventions, exhibitions, corporate incentives and international sporting events.

“This return to the globally renowned tradeshow, where the business events industry decision makers meet for business adventures across Australia, Asia-Pacific and the rest of the globe, will give grounds for Malaysia to further position our steadfast presence in this industry and welcome more prominent leads to be hosted in the future,” Daud said.

Main picture: Malaysia representatives during AIME 2023 at Melbourne Convention and Exhibition Centre

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