BRAND experience agency Uniplan has promoted Judd Christie to managing director for Hong Kong.
Christie will lead the growth and development of the Hong Kong office and continue to push forward Uniplan’s transformation from a live communication to a full-service brand experience agency. He will be reporting directly to Geraldine Chew, CEO, Greater China.
With more than 20 years as a creative professional working across the Asia Pacific region, Christie also draws on experience that covers theatre, digital, advertising, strategy, film and TV. He joined Uniplan in 2018 and has led teams in creating unique brand experiences for clients.
“Judd has built up Hong Kong as a creative hub for the Greater China region and gained recognition with awards for our work,” said Geraldine Chew. “Now he will bring his knowledge and experience to our continued success as the leader for our Hong Kong office.”
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Judd said: “In recent years, our Hong Kong team has expanded its offering with a strong focus on content and creative. The ability to craft engaging content has never been more important, and our team’s expertise at this has seen them receive global recognition for the strength of their brand experience campaigns.
“This has seen us busy with a diverse range of projects including visual merchandising, exhibitions, brand experience centres, livestream/hybrid events, bespoke performances, digital experiences, auto shows and holistic campaigns.
“Even during this challenging time with many restrictions and regulations, there remains a wealth of opportunities to safely engage an audience. We look forward to helping the Hong Kong market navigate these challenges now and into the future as our market opens up,” he added.
With Christie in this new role, the company is seeking a new lead for its creative team in Hong Kong.
