Crafting A Social Media Strategy
Social media has really made its mark in the last year. Twitter and Facebook seem to make headlines almost daily.... Read More
Browsing Voice
Meeting Of The Ages
It’s an age-old insight that every generation looks at the world in a different way from its predecessors. It’s also... Read More
Need a Sponsor
Successful sponsorships are about understanding and delivering on your sponsors’ requirements. They are looking for commercial benefits from their spend... Read More
A Unique Challenge
Creating a unique experience is one of the most frequent requirements for an event organiser and perhaps the ultimate challenge... Read More
On the Road
"Roadshow event manager required,” began a recent posting on a popular job search website. “Managing a team of event and... Read More
Picking the Right Partner
Which is the single most important event in the world? Yours, of course. But even the best-laid plans won’t cut... Read More
Light of Experience
Events are about details. Themes, colours, food, entertainment – these are the big things. But what about intelligent branding? Making... Read More
Get me there in Style
Alfred Doolittle sang it in My Fair Lady – “Get me to the church on time” … For penny-pinching Alfred,... Read More
Coping with Change
Many of my colleagues, clients and associates have noted that their clients’ buying habits have completely changed. Business events groups... Read More