Picking the Right Partner
Which is the single most important event in the world? Yours, of course. But even the best-laid plans won’t cut... Read More
Browsing Voice
Meeting Of The Ages
It’s an age-old insight that every generation looks at the world in a different way from its predecessors. It’s also... Read More
Need a Sponsor
Successful sponsorships are about understanding and delivering on your sponsors’ requirements. They are looking for commercial benefits from their spend... Read More
Transformation – A Fresh Start
Whether it is because of personal problems or an uninspiring workplace, employees often turn up at the office without passion,... Read More
Light of Experience
Events are about details. Themes, colours, food, entertainment – these are the big things. But what about intelligent branding? Making... Read More
Get me there in Style
Alfred Doolittle sang it in My Fair Lady – “Get me to the church on time” … For penny-pinching Alfred,... Read More
Coping with Change
Many of my colleagues, clients and associates have noted that their clients’ buying habits have completely changed. Business events groups... Read More
Win-Win Situation
The issues of global aircraft maintenance and repair services were discussed in early November in Singapore at a prestigious conference.... Read More
Lost in Translation
When choosing an interpreter, it’s always a good idea to go through a registered agency to source a recognised professional.... Read More
Corporate social what?
Never mind quantifying return on investment, it’s corporate social responsibility (CSR) that’s the hottest, yet most unquantifiable, topic in the... Read More