Social media debunked
An ad-hoc approach to using social media often results in infrequent activity and inconsistent messaging. Without a firm strategy in... Read More
Browsing Voice
Q: Should the rules differ when dealing with creative staff? (Part One)
In a complex and competitive world, ideas are valuable. In the world of meetings, events and incentives this has never... Read More
Q: Should the rules differ when dealing with creative staff? (Part two)
Creative people are different. They are non-conformists, eccentric and difficult to manage. Yet, they are a prized possession of any... Read More
Visual impact
Lights. Camera. Action! No, it is not another shooting day in the studio – but the way corporate special events... Read More
Seizing the CSR Initiative
Corporate social responsibility (CSR) is an increasing part of corporations’ business strategies. As transparency in business practices grows and the... Read More
An Eye for Detail
Good is not good enough in this overdeveloped, competitive world. We must strive for excellence. The message is very clear;... Read More
How associations plan ahead
An association’s annual meeting is usually no more than a three-day event, but its planning and organisation can take a... Read More
Leave Travel to the Experts
Regional and global conferences can be a fantastic way to bring your teams together, communicate key messages, deliver training and... Read More
Menu Matters
When you plan meals for your attendees, taking cultural considerations into account as well as trends is key to creating... Read More
Down To Earth
It’s been an unpredictable and unstable year for the business events industry and destination management companies (DMCs). In the face... Read More