Feel-good factor
“Corporate planners know that the definition of luxury has undergone a seismic shift. It’s no longer about extravagance; it’s about... Read More
Browsing Voice
Turning silver into gold
Feeling the pressure to win back-to-back gold at the 2000 Paralympic Games in Sydney, I went to Malcolm Blight, former... Read More
Q: What benefits do business events bring to a destination? (Part two)
Sydney is Australia’s number one business events destination; half of all business travellers to Australia visit New South Wales (NSW).... Read More
Q: What benefits do business events bring to a destination? (Part one)
Business events have long been praised for generating impressive tourism revenue. And undoubtedly, this is an important reality that drives... Read More
A Nose For Success
Childhood summers grilling freshly caught fish by the seaside; newly cut grass in the garden; mother’s home baking; smoke from... Read More
Social media debunked
An ad-hoc approach to using social media often results in infrequent activity and inconsistent messaging. Without a firm strategy in... Read More
Q: Should the rules differ when dealing with creative staff? (Part One)
In a complex and competitive world, ideas are valuable. In the world of meetings, events and incentives this has never... Read More
Q: Should the rules differ when dealing with creative staff? (Part two)
Creative people are different. They are non-conformists, eccentric and difficult to manage. Yet, they are a prized possession of any... Read More
Visual impact
Lights. Camera. Action! No, it is not another shooting day in the studio – but the way corporate special events... Read More
Seizing the CSR Initiative
Corporate social responsibility (CSR) is an increasing part of corporations’ business strategies. As transparency in business practices grows and the... Read More