ICC Sydney & Covid-19

As the coronavirus exacts a catastrophic impact on global meetings, Geoff Donaghy urges the industry to deal with the present and prepare for the future

THE OUTBREAK of Covid-19 is having a catastrophic impact on businesses, people and livelihoods here in Australia and globally. Colleagues and friends in the events industry are all feeling the impact deeply, and in many countries the situation is already much bleaker.

Geoff Donaghy

With the progressive measures taken over the last few weeks by the Australian Federal Government to protect our nation, we now find ourselves in a situation where all indoor events for over 100 people have been shut down. For venues such as ICC Sydney, this means we are no longer able to deliver nearly all events. This is quite simply an unprecedented situation.

However, amongst all the uncertainty there is one certainty; at some point this will end. When it does, we have a responsibility to our clients, visitors, employees and communities to be ready and emerge once again as a healthy and thriving industry. So, while we deal with the situation at hand we also have one foot in the future. We have put in place measures to take care of our people and wider industry, to make sure we are ready as soon as this dark cloud passes.

Taking care of our extraordinary team
The team at ICC Sydney is our number one asset. Without their hard work and professionalism, we could not put on the world class events that have earnt us our reputation over the last three years and they will be critical to our recovery. Our top priority from the first day this crisis broke has been to retain team members.

Going digital
While events under 100 people are still allowed, with the correct social distancing, I am realistic that it very unlikely any events of scale will go ahead in the immediate future. In response, ICC Sydney has set up audio visual services to enable clients to continue running events and connecting with their audiences through online technologies.

This offering includes live or recorded web streaming, remote presentation, video conferencing and a broadcast studio. These tools have already been used by one of our key city associations, the Committee for Sydney, and we’ll continue to offer this to our industry and client base during this challenging global climate.

Not losing sight of the future
We can’t underestimate the impact that this most serious combination of a pandemic and economic downturn that we have seen will have on our industry. But what is as equally as serious during this time is ensuring we keep a strong focus on the future, undertaking planning and ensuring our recovery readiness. Our industry, and ICC Sydney’s role within it, will be at the forefront of our local and national economic recovery – and we’ll ensure we are ready from the moment it begins.

Geoff Donaghy is chief executive of ICC Sydney. This is an abridged version of the original statement

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