4 tips for reducing no-shows
As event managers, we often pray for a near full house attendance when the officiating guests walk into the venue.... Read More
Browsing Expertise
What message does your venue give?
At times straightforward and upfront, at others modest and demure; sometimes distant and aloof, but on occasion flashy and flamboyant.... Read More
What associations want
A lot of associations want to come to Asia because this is where their markets are growing and they want... Read More
How to choose the best venue for your event
We don’t have to convince anyone that choosing the right venue for your event is a game-changer. Pick the wrong... Read More
How mobile phones are changing brand experience
Packed with great insights and early trend indicators, venture capitalist Mary Meeker’s annual internet report is out. At 197 slides... Read More
Buyer-exhibitor appointments given a shake-up before IBTM World
Together with a new name, ibtm world (formerly eibtm) is changing the way that exhibitors and buyers interact, allowing exhibitors... Read More
How to get PowerPoint right
If people employed in the events industry were asked whether they worked in ‘showbiz’, how do you think they would... Read More
Secrets to securing sponsorship
I must have organized over 2,000 events since I started working in this industry. I have seen event organizers ask... Read More
Show me the budget!
As the head of the creative team, I am often challenged by our account-servicing colleagues to prepare the most creative... Read More
Live experience vital to next-gen marketing
Live Communication has changed ever so drastically in recent years. With new technologies constantly emerging in the event industry, advertising... Read More