How mobile phones are changing brand experience
Packed with great insights and early trend indicators, venture capitalist Mary Meeker’s annual internet report is out. At 197 slides... Read More
Browsing Expertise
Buyer-exhibitor appointments given a shake-up before IBTM World
Together with a new name, ibtm world (formerly eibtm) is changing the way that exhibitors and buyers interact, allowing exhibitors... Read More
How to get PowerPoint right
If people employed in the events industry were asked whether they worked in ‘showbiz’, how do you think they would... Read More
Secrets to securing sponsorship
I must have organized over 2,000 events since I started working in this industry. I have seen event organizers ask... Read More
Show me the budget!
As the head of the creative team, I am often challenged by our account-servicing colleagues to prepare the most creative... Read More
Live experience vital to next-gen marketing
Live Communication has changed ever so drastically in recent years. With new technologies constantly emerging in the event industry, advertising... Read More
The rise and rise of the Internet of Things
Technology is revolutionising event management. From higher mobile device usage encouraging app makers to develop tools to make life easier for planners... Read More
Why are hybrid events so popular?
Not so long ago, many event planners actively avoided going hybrid for fear of ‘cannibalising’ their face-to-face meetings and events. Today,... Read More
4 ways digital will make your event marketing easier
Technology has the potential to add value to the entire event pro- cess, from planning to promoting and expand- ing... Read More
Macau’s future Delta role
The Pearl River delta has been a vanguard for business develop- ment since the insti- gation of China’s Open Door... Read More