SINGAPORE’S Orchard Road is to get another hotel rebrand when Accor opens a Pullman early next year.
Pullman Singapore Orchard was jointly announced by Accor and New Park Property as part of a mixed-use developments featuring commercial and retail outlets including a flagship Apple store.
The refurbished hotel will replace the Grand Park Orchard and add to Accor’s 27 properties in Singapore that include Raffles, Fairmont, Swissôtel The Stamford, and Sofitel Sentosa Resort and Spa.
Garth Simmons, CEO of Accor Southeast Asia, Japan and South Korea said the partnership with New Park property sees the fastest-growing brand in the hotel group’s premium segment opening at another prestige location.
“As the industry witnesses an increase in conversion activity amid these challenging times, this reaffirms the trust and strong confidence owners place in Accor, the popularity of our brands powered by strong distribution and lifestyle loyalty platforms, as well as our unrivalled expertise and proven track record in rebranding projects particularly in Singapore, following a successful renovation of Fairmont Singapore and Swissôtel the Stamford within target budget and timelines,” Simmons said.
The hotel will offer 308 guest rooms and will be a short walk from the Paragon, Takashimaya, Wisma Atria, ION Orchard malls and the CBD, the heritage-rich Civic District, Singapore Botanic Gardens, the entertainment enclave of Clarke Quay and two MRT stations.
Picture: Drone shot featuring Orchard Road from Ngee Ann City. Courtesy of Singapore Tourism Board