KERRY HEALY is to lead Accor Group’s commercial organisation for its premium, midscale and economy brands in Middle East, Africa, Turkey and Asia Pacific.
Healy was previously chief commercial officer for Southeast Asia, Japan and South Korea – a post she held from 2020, after joining Accor in 2011.
In her expanded role, Healy will oversee the commercial functions for a region comprising nearly 1,000 hotels – 29 per cent of Accor’s global network – across 42 countries, under brands such as Pullman, Mövenpick, Swissôtel, Novotel, Mercure and ibis. She will continue to be based in Singapore.
“As global travel rebounds and our business grows from strength to strength, we need highly skilled leaders at the helm. I have the utmost confidence that Kerry’s qualities will allow us to capitalise on the exciting opportunities that lie ahead,” said Duncan O’Rourke, Accor’s CEO for Middle East, Africa, Turkey and Asia Pacific.
Healy will head up a new commercial executive committee to provide leadership across the hub’s three key regional centres of Singapore, Sydney and Dubai.
“I am extremely proud to undertake this new role,” said Healy. “I have no doubt that being part of such a vast geographical hub with key destinations, brand representation and a significant footprint will be an incredible journey, which I am excited to embark on with our new commercial executive committee.”
Victoria Serctic has been made senior vice president for brand, marketing and loyalty. Her career in tourism and hospitality spans more than 26 years in commercial management, brand strategy and management, marketing, sales, public relations and communications
Serctic has held various senior leadership positions in luxury hospitality and regional destination management companies, most recently as VP of brand management, marketing and communications for Southeast Asia, Japan and South Korea. She will continue to be based in the Singapore office.
Kent Warren, has been made senior vice president for topline performance and business intelligence, and will be based in Sydney. Warren has more than 28 years of high-level experience in hotels and joined Accor in 2014 and has been general manager for several hotels, as well as the position of regional revenue manager for the NSW/ACT region in Australia.
Antony Meguerdijian has been made senior vice president, sales, and will remain based in Singapore. He has more than 23 years of hospitality experience with previous roles in North America, Europe, Africa, Middle East and Asia. Meguerdijian joined Accor in 2020 as VP of sales Southeast Asia, Japan and Korea.
Amro Khoudeir has been made VP, digital and distribution. In his most recent role, Khoudeir managed all commercial related projects for the India, Middle East and Africa region. He will remain based in Dubai.
Sarah Fernandez has been made VP, PR and communications. She joined Accor in 2019 as director of PR and communications for India, Middle East and Africa, and was previously head of marketing and communications for Mövenpick in Asia.
Alongside her position on the executive committee, Fernandez will also be supporting Duncan O’Rourke on his communications requirements and will remain based in Dubai.