HYATT is stepping up its competitive appeal to planners who organise events in multiple cities across Asia Pacific by offering a “strategic initiative” to streamline their work.
The Hyatt Asia Pacific Meetings and Events Alliance is designed to build on the success of other alliances launched in the United States for convention planners, and the wellness and resorts markets. It offers a centralised approach to event management when using Hyatt properties.
Nine properties in key business and conference destinations in Asia Pacific including Bali, Bangkok, Singapore and Hong Kong have been chose as part of an initial rollout.
More… Hyatt execs: What we learned from Covid battle
Event service teams at the properties will work together across locations to deliver on planner needs by enabling benefits and operational efficiency for large-scale meetings and events clients.
“The strength of the Hyatt Asia Pacific Meetings and Events Alliance lies in our exceptional network of hotels strategically located across the region, supported by dedicated and experienced event planning managers who collaborate closely,” said Kate Atkinson, Vice President of Global Sales, Hyatt Sales Force, Asia Pacific.
“When clients need to book across multiple destinations, they can benefit from the added advantage of incentives and offers from our hotels. At the heart of it all is the collaboration we build with our clients, creating lasting value and memorable experiences together,” Atkinson said.
What’s in the deal?
- Dedicated Centralised Contact and Support: Dedicated alliance hotel representatives will collaborate to streamline the negotiation and event planning process across participating properties, ensuring seamless transitions from one event to the next.
- Customised Packages and Incentives Tailored to Planners’ Need, which could include:
- Complimentary Suite Upgrades
- Exclusive VIP Club Lounge Access
- Curated Spa & Wellness Offerings
- Exclusive Incentives for multi-events
- Special Offers on F&B Dining Packages
- Up to TRIPLE World of Hyatt Points
Trina Butler, a senior director for global accounts at HelmsBriscoe, said: “What truly stands out to me when working with Hyatt is how seamlessly its properties across the Asia Pacific region collaborate to deliver creative solutions that prioritise the client’s needs. The Hyatt sales teams, particularly within the Asia Pacific Meetings and Events Alliance, have deep knowledge of each property and maintain strong relationships, ensuring a smooth process for internal referrals and providing clients like me with a variety of exceptional options and benefits.”
Other properties participating in the initiative include Grand Hyatt and Hyatt Regency hotels Sydney, Taipei, Kuala Lumpur, Manila and Incheon.
Main image… Planners attend a presentation on the new alliance at teh Hyatt Regency Sydney
