BUSINESS EVENTS consultancy GainingEdge will work on pre-opening operations and marketing for the second phase of the China National Convention Centre.
The consultancy has entered a strategic partnership with Beijing North Star Convention and Exhibition Investment, the main stakeholders and developers of CNCC-II, to position the venue to compete in the international convention market.
CNCC-II is located in the Beijing Olympics Sports Centre Area in the north of the capital near key sites of the 2008 Summer Games such as the Birds Nest Stadium and the “Water Cube” where swimming events were held.
The convention venue has also hosted international business events such as IBTM China and will serve as the main media centre during the Beijing 2022 Winter Olympics.
A Ritz-Carlton and Marriott Marquis are planned as part of the CNCC-II complex which is expected to open as an international convention centre at the start of 2024.
Beijing North Star, which owns hotels and other properties in the surrounding area, is heralding the CNCC-II project as a “masterpiece of the capital in the new era”.
The new venue will have a total floor area of about 780,000 square metres with its main part of about 420,000 square meters serving as the convention centre.
Designed by French architect Christian de Portzamparc (the Laureate of the Pritzker Architecture Prize), the project can host conferences, forums, banquets, and other commercial events of different scales for 30 to 20,000 people, as well as exhibition events for more than 50,000 people.
The supporting functions of CNCC-II lie on the west part of the main building with a total floor area of approx. 360,000 sqm including a high-grade office building, retail and the two luxury hotels.
Rod Kamleshwaran, chief operating officer and partner at GainingEdge, said the firm would provide a full range of consulting services for CNCC-II at the preparatory stage by offering its expertise in venue management and international marketing.
“It will assist to build CNCC-II into a leading convention complex in the world, and provide an efficient, professional, and supportive platform for exchange and communication between China and the world,” he said.