The Australian National Maritime Museum (ANMM) is proving to be a hit with business events groups from China, welcoming a second large delegation of 4,000 Amway employees earlier this month.
Catering to the group’s needs, the Sydney locale provided maps, signage, a website and interpretation in Chinese, and established a private outdoor lounge area for the event.
For more photos from the incentive trip, see here.
Deanna Varga (left), assistant director, commercial and visitor services for ANMM says, “we are delighted to be a top attraction of choice for Chinese visitors to Sydney, which is a reflection of our recent silver award of ‘Major Tourist Attraction’ at the NSW Tourism Awards”.
She adds: “The Museum has embraced its new found top inbound market by providing additional resources to enhance the Chinese visitor experience. As more large groups and leisure travellers visit us from Chinese speaking countries, they can enjoy a richer experience and be able to read, understand and appreciate what we have to offer.”
Targeted resources
In response to growing interest from Mainland Chinese groups, the museum has established a permanent exhibition – Action Stations – featuring Chinese interpretation.
Future exhibitions are to include Chinese translations of the exhibition summary at the entrance.
Penny Lion (right), executive general manager of events, Tourism Australia says that “securing large incentive groups, such as Amway China, is a great opportunity to showcase Australia’s diverse business events offering and demonstrate our expertise in staging world-class business events. Products such as The Australian National Maritime Museum, with its prime location on Darling Harbour and its rich, translated content that brings Australia’s maritime heritage to life, are proving to be attractive with the China market”.
Case study: Darling Harbour welcomes 4,000 for Nu Skin incentive
Chinese New Year
Over the Chinese New Year period from January 27 – February 12, the museum will offer weekly Mandarin speaking tours and sell themed Chinese New Year souvenirs at the gift store, given an expected increase in Chinese visitors.
Additional Mandarin speaking tour guides and Mandarin speaking volunteers have been recruited for this purpose.
On the evenings of January 28, 29 and 30, the ANMM will be collaborating with local government authority City of Sydney to project animations from the rooftop in celebration of the Year of the Rooster.
The Cape Bowling Green Lighthouse and the Action Stations Pavilion will be illuminated in red alongside other iconic Sydney landmarks, including the Opera House, to mark the Luna New Year festivities.
