Korea’s Incheon drives success for BMW

Delegates flocked to the Korean city of Incheon in July for the BMW M Power Day 2016.

As well as viewing the latest BMW models at the BMW Driving Centre, attendees participated in intensive driving courses, receiving official certificates at the end of the course.

Brand activation company Pico was responsible for on-site guest management, which included creating customised getaways and producing digital footage of the event

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