Global MICE Collaborative returns

THREE association powerhouses have restarted a global partnership to deliver education and training for the business events industry.

The Global MICE Collaborative was suspended as the Covid pandemic gripped but is relaunching this month with a keynote address at the inaugural Meetings Show in Singapore, April 17-18, followed by an educational course given before IMEX Frankfurt opens next month.

The initiative – known as “the Collaborative” – is organised by the International Association of Exhibitions and Events (IAEE), Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE) to provide training and development solutions for destination and business events suppliers.  

The Collaborative was launched in 2018 and delivered educational content in Shenzhen and Abu Dhabi before its activities were suspended due to the pandemic.

 IAEE, MPI and SITE look forward to expanding the scope of our ‘Collaborative’ and to serving an industry that currently makes a $1.6 trillion USD contribution to global GDP
– SITE chief executive Annette Gregg

IAEE president and CEO, Marsha Flanagan, said: “The Global MICE Collaborative brings three of the industry’s best-known associations — IAEE, MPI and SITE — together to provide the global community of business event professionals with a ‘best of’ collaboration, initially focused on education. 

“MPI brings networking, thought leadership and education for meetings, SITE for incentives and IAEE for conventions and exhibitions. We bring indispensable connections to our combined communities of over 110,000 MICE professionals located all over the world,” she said.

Paul Van Deventer, president and CEO of MPI, added: “Over the past three years the business events industry has seen significant change in workforce composition. Some reports show that upwards of 60 per cent of industry professionals are new and the average age has declined by nearly 10 years.

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“This brings forth a significant opportunity for new, fresh thinking, yet also demonstrates the need for skill development. Our MICE Fundamentals course provides the perfect pan-industry immersion for those new individuals entering this amazing industry.”

SITE CEO Annette Gregg said: “As more regions, countries and cities around the globe recognise the hard dollar and soft power contribution of meetings, incentives, conventions and exhibitions, the demand for professionally trained business events executives is increasing. That’s why the leading associations in the industry have joined forces to develop the best MICE workforce in established and emerging markets worldwide. IAEE, MPI and SITE look forward to expanding the scope of our ‘Collaborative’ and to serving an industry that currently makes a $1.6 trillion USD contribution to global GDP.”

Further details on the Global MICE Collaborative and registration for the MICE Fundamentals course are available by clicking here…

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