EVENT-TECH specialists Encore is helping a Melbourne hotel hit the big time after installing a mega-wide ballroom LED screen.
The company says the 36 metre installation across six configurable LED screens at Pullman & Mercure Melbourne Albert Park is the widest permanent hotel LED screen in Australia and represents a major event technology transformation.
The installation spans 36 metres across six configurable LED screens creates one of the largest visual canvases currently available within an Australian hotel venue.
Combined with a custom tracking system, the permanently installed LED screen’s functions lets organisers reconfigure the ballroom for conferences, awards, exhibitions and immersive brand experiences.
Designed with future growth in mind, the screen infrastructure has the capacity to further expand the installation in the future, creating the potential for an even larger permanent hotel LED display as event requirements evolve.
The LED screen, however, is only the start of the transformation. Led by Encore, the transformation will position Pullman & Mercure Melbourne Albert Park among the most advanced event venues in Australia and the Asia-Pacific region.
Spanning the ballroom, meeting spaces and public areas, Encore says the investment is designed to create a more immersive, connected and high-impact event experience from arrival to finale.
The screen is also designed to showcase the work of Encore’s Design Studio, it enables immersive storytelling, cinematic content and experience-led event design on a scale rarely seen within a hotel environment.
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Brands, associations and event organisers will also find new ways to engage audiences, elevate content and create moments built for impact thanks to the installation.
Located overlooking Albert Park Lake, the is one of Melbourne’s leading conference and events venues, offering more than 2,600 sqm of event space across 30-plus rooms and capacity for up to 1,600 delegates.
Jack Illeperuma, Regional General Manager, Encore VIC, SA & WA, said: “This is more than a technology upgrade. It is a bold reimagining of what a hotel event destination can be.
“Together with Pullman & Mercure Melbourne Albert Park, we are creating one of the most advanced event environments in Australia and setting a new benchmark for the Asia-Pacific region.”
The scale of this installation gives our Design Studio an innovative, flexible canvas to create immersive experiences, powerful brand stories and memorable audience moments. This is where technology and creativity come together to deliver real impact.”
– Jack Illeperuma, Encore
Shreyas Matkari, Hotel Manager at Pullman & Mercure Melbourne Albert Park, said the transformation raised the venue into a new level.
“Client expectations have changed significantly in recent years. Event organisers are looking for greater visual impact, flexibility and opportunities to create memorable delegate experiences,” Matkari said.
“Together with Encore, we’re creating an environment that gives our clients more possibilities than ever before.”
Encore said the project reflected its continued investment in innovation and strengthened its position as a leading partner to hotels, venues and event organisers across Asia Pacific.
