BRAND-EXPERIENCE agency Uniplan has promoted Judd Christie to CEO for Greater China.
Christie moves into the role after joining Uniplan’s Hong Kong office as executive creative director in 2018 where he brought a “new level of creative excellence to the team”, the company said in a statement. He was made managing director of the office in 2021 and oversaw “significant growth and innovation in the agency’s business in Hong Kong and beyond”.
Additional capital has recently been injected into Uniplan’s Greater China offices as part of its long-term strategy to solidify its market position and foster innovation in the region, the statement added.
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Christie’s promotion is viewed a key element of this strategy, aimed at consolidating top talent under a unified team to deliver world-class brand experiences. Uniplan has been operating in Greater China since 1986.
“I am incredibly honoured to lead Uniplan’s Greater China operations. This region represents tremendous potential for creative and business innovation, and I look forward to driving our strategy forward in uniting top talent and delivering exceptional brand experiences for our clients,” Christie said.
As we continue to invest in Greater China, I am confident that we will bring new opportunities and innovations that set us apart in the market.”
– Christian Zimmermann, Uniplan’s Global CEO
“Judd has been an integral part of Uniplan’s growth in Greater China. His creative vision and ability to connect teams across our regional offices have been instrumental in building stronger partnerships and driving strategic change,” said Zimmerman.
“With Judd at the helm, we are excited to reinforce our commitment to the region and continue delivering the best possible outcomes for our clients.”
Uniplan said Christie played a crucial role in connecting its three Greater China offices in Hong Kong, Beijing, and Shanghai, and contributing to a “cohesive strategic vision that has positioned the agency for continued success in its transformation into a consulting-driven brand experience agency”.
