Melbourne encourages planners with new digital site

Delegate Destination Site to help conference and event organisers showcase attractions of Melbourne and state of Victoria

MELBOURNE Convention Bureau has launched a new destination marketing site to help organisers show the attractions of the city and the surrounding state of Victoria.

 The Delegate Destination Site even includes a light-hearted “Working From Home Kit” to reflect the current trend of remote management of teams and planners trying to turn their domestic settings into offices.   

Event organisers can access relevant destination content and resources to help optimise their business event and boost delegate engagement with the event’s host destination.

The VR and experiential content is already proving popular amid the rising trend of virtual and hybrid meetings.  

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MCB chief executive Julia Swanson says the bureau wants to support its clients and is reorganising the digital delivery of some of its products and services in lieu of traditional sales and marketing activities.

“As cities worldwide are in different stages of the coronavirus pandemic, usual conference promotion and marketing schedules have been disrupted,” Swanson says.

“We need to be providing alternative solutions to ensure clients can keep promoting their meetings, particularly as face-to-face engagement opportunities are limited.”

The Delegate Destination Site builds on the event planning support already provided by MCB, Victoria’s lead agency in acquiring and delivering business events in the region

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There are also fun online activities such as a colouring-in book to keep the kids entertained, Melbourne Zoom backgrounds and virtual experiences provided by MCB partners.

“This is a challenging time for our clients, as their organisations grapple with their own financial challenges, travel restrictions, changing consumer sentiment and a new level of health and safety responsibilities.

“MCB recognises this, and the need to quickly develop new ways of boosting delegate registration to upcoming events,” said Ms. Swanson.

Several conference organisers have already commenced using the Delegate Destination Site, which can be easily accessed via a button on their conference website and integrated easily into organisers existing communication channels.

A wide range of resources can be found to virtually explore the destination, key travel information, itinerary ideas and special offers from MCB partners to experience the best of Melbourne and regional Victoria.

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